Opening up the latest Wired magazine yesterday I was struck by the double page ad Apple had placed on the inside cover. The ad was the print version of that shown above highlighting that their products are “designed in California”.
Apple are rightly proud of their Californian roots and I’m sure that plays well in the home market (although “Made in the USA” might be better) but I just don’t get the relevance to anyone outside of the US. Why would I care? Especially when the products are made in China and are actually designed by a team led by a Brit.
So with that in mind I have mocked up an ad that Apple might consider running in the UK market that might be more appropriate…
