Over the last year the number of generic top-level domains (gTLD) has been greatly expanded. gTLDs are what you see at the end of a domain such as .com, .net, .org etc. This was clearly felt to be too limiting and so a whole raft of new gTLDs were proposed and adopted. These include .london, .furniture and even .blackfriday. You can find a fuller list here.

To me these were interesting but not ultimately useful until I started on a new side project and needed a new catchy domain. After going through countless .com domain variations and finding that … Read the rest